• Lou Gadou

Fresh Cut Flower Imports for February

Updated: Feb 12

Scroll down to see the Floral Finder Tool

Wishing you a wonderful Valentine's Day!

In this month's edition we know just how busy you are preparing for the Valentine's Day Holiday so we kept it SHORT & SWEET. We give you our usual close look at February flowers in the form of the FLORAL FINDER TOOL; an assembly of the best quality, most available flowers from around the world. Right now Israël and California are still going pretty strong and we're happy to report that despite a late start, the very first California flushes in Waxflower have finally just begun, just in time Valentine's Day! Fewf! This year, we can look forward to another extended Waxflower season which should stretch to mid-spring.

Another neat addition to the weekly roster is all that is happening in the Italy dossier right now; SO MANY GORGEOUS FLOWERS! Dried flowers. preserved foliages, a nice range of Eucalyptus, Pittosporums, beautifully scented Lavender, and a cool range of Viburnum berries, buds and flowers.

We can't talk February without talking about Red Roses, so we compiled a quick guide to proper holiday hydration as well as a short piece explaining (for you and your clients) the amazing journey that roses take before finding their homes.

And finally, we also updated January's deep dive into the COLOR PALETTE used for for Valentine's designs.

Without further ado, let's jump in!

- Flower Finder Tool -

Why do we compile the list tool below?

If you wait to see the product on the shelf of your wholesaler, you could miss the boat. How do you know which flowers are at their peak? Stay up to date on fresh flower availability with our free tool! Updated weekly or more!

The cream of the crops

The flowers in the below collections are definitely happening right now, so be sure to ask your wholesaler about them! It may be a question of your wholesaler looking around a little bit, there could be some logistical constraints in getting you products from certain regions of the world. The important thing is that you know what is out there!

Click on blue links or pictures below to see the collections on our Flower Finder, sierraflowerfinder.com. The collections are updated several times per week, because as we all know so well, things move very fast in the floral world!

Our recurring collections, updated weekly:

Holland All-Stars -- What's New This Week -- Wow Flowers List

Updated Collections:

Israël, California, Waxflower, Italy.

This month we updated our in-depth look at Valentine's Day Color palette. Click here to see the flower collections!

This time last year

A look at the popular Color Palette for Valentine's Day Arrangements, this post ushers you to Collections of Red, Pink & White flowers which were available last year.

Click here to see the FEB 2019 editorial.

This post is great reminder of why Anthuriums make for a fantastic floral experience! Why? In short: 3-4 week vase life with proper care!


Click here to see the JAN 2019 editorial.

In this gallery-type post, we take a

breathtaking look at Holland Tulips; Singles,

Doubles, French, Frills, Parrots and a

special look at Parrot Red Roccoco.

Click here to see the MAR 2019 editorial

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Sierra Flower Trading Inc. 

Miami, US - Montreal, QC & Toronto, Ont - Canada