• Lou Gadou


Valentine's Day Roses are a bit different!

This is the holiday that draws the most 1st time flower buyers. By offering excellent quality and great service, florists, you can seize the opportunity to bring those 1st time customers back to your shop!

The biggest disappointment your clients can have at Valentines Day is getting roses that only last for one day.... But here's how you can change that! 

Because the roses you receive during the Valentine's Day rush have probably been shipped dry in the box direct from the farm and have not been hydrated by your wholesaler, here are some special things to look out for:

  • They may be softer than usual

  • They may be a tighter cut than usual

  • The outer protective petals may be slightly rougher than usual

These factors combined mean that your Valentines Roses may require some special care and handling to get the best performance out of them. Start with the "First Drink".

Rose producers around the world confirm that the FIRST DRINK is a key factor that will affect the performance and vase life of the roses your clients purchase for Valentine's Day.

First Drink of Red Roses

The First Drink!

***Roses should always be re-hydrated in their original protective cardboard sleeve.***

  • Only use buckets that are clean and free of bacteria.

  • Fill with a minimum of 15cm of lukewarm or cool water

  • Always use the proper dose of floral preservative. Too much or too little can be as bad as having none!

  • We've seen great improvements in vase life using Chrysal RosePro.

  • Remove any foliage that will fall below the waterline. Cut stems 1-2cm at an angle.

  • Dip each package of cut roses in a hydration stimulator solution such as Chrysal Easy

  • Dip or Floralife Quick Dip for 1 or 2 seconds and then quickly place in bucket of treated water.

Winning Conditioning

After their First Drink, let your roses hydrate outside of the cooler for 1 to 3 hours.

Check periodically to ensure they're drinking and starting to open.

If they were very tight when you received them, certain bunches may need to stay out of the cooler longer.

Once Roses are hydrated, the danger of drooping flower heads is gone so you can remove the supporting cardboard sleeve and absorbent paper.

Store hydrated roses in a cooler at 2 to 3 degrees Celsius.

We want to take this special opportunity to wish you all a very successful Valentine's Day!

<3, the SierraFlowerFinder team

To read more on Rose Care & Handling, see any of Rose flower profiles on SierraFlowerFinder.com - or click here --> http://www.sierraflowerfinder.ca/en/d/freedom/3876

#valentinesday #roses #rosecareandhandling #firstdrink #february

© 2020 by 


Sierra Flower Trading Inc. 

Miami, US - Montreal, QC & Toronto, Ont - Canada