About SierraFlowerFinder

"Everything you wanted to know and say about flowers."

In 1999 staff from Sierra Flower Trading began collecting pictures in a database in order to organize all the incredible new varieties of flowers that were being introduced by our growers. It wasn’t long before we made our internal database available online for our clients, it was from these humble beginnings that the Sierra Flower Finder initiative was born.

With the re-launch of the website in 2010, our renewed mission was to help the floral industry by supporting the development of informed professional florists and wholesalers. We firmly believe that the more knowledge we share about our flowers, the better we will all be equipped to serve our clients and the more our industry will grow.

About Sierra Flower Trading Ltd. 

"Quality. Diversity. Sustainability." 

Since 1986, we at Sierra have been doing one thing and one thing only…helping floral wholesalers grow their business. Through initiatives like SierraFlowerFinder we are constantly striving to contribute to and improve the floral industry as a whole. Through a promotion of floral knowledge and collaboration as well as social consciousness for our industry, we hope to play an important role in the success your business.

About SierraFlowerFinder/BLOG

"Welcome home, flower geeks."


While our online commitment has always been to provide factual and visual information about flower & foliage varieties, we have found that the individual flower profiles often did not tell the whole story. As a result, we launched "Collections" a way of allowing floral professionals to see the bigger picture: which flower seasons were going strong, which regions were flushing, which product types were the trendiest and coolest. BLOG was born of our desire to share collections and trends with you in a meaningful way. We hope you can use these to help guide your design instincts through the seasons.

About SierraFlowerFinder/SHOP

"Grow. Bloom. Last."


For over 30 years, we at Sierra Flower Trading have been serving Canadian floral professionals well. Now we offer American floral industry professionals all of our expertise under one innovative program; Sierraflowerfinder/SHOP.

What do you get?

  • Expert cold chain management,

  • excellent logistics,

  • stringent Quality Control practices,

  • diverse product selection,

  • an innovative array of sustainably sourced flowers & foliages, 

  • wholesale FOB Miami pricing on boxlots of your favourite flowers.

If this seems interesting to you, we'll work out the rest together. Contact us!

About SierraFlowerFinder/ECO

"Changing the world, one flower at a time."

Ever since the company started in 1986, sourcing flowers & foliages sustainably has always been a part of our mission. From helping to forge the Veriflora certification in 2001, to partnering with Rainforest Alliance and Fair Trade, to all the myriad ways in which we strive to innovate and sustain, driving change in the industry is always top of mind. 

Our sustainability program is currently being completely updated and remodeled!! Check in soon to get more news. 


Why Sierra?


Awesome Selection

Our team of 8 professional flower buyers is dedicated to offering the very best and latest varieties of everything from roses, alstromeria, and chrysanthemums to a great selection of South American line flowers, focal flowers, fillers, foliages and awesome novelties from over 40 of our partner farms in South America.

Innovative Service

Whether it is our date code labels on every box to guarantee freshness, your own personalized web page that allows you track each and every box you buy (we’ll even print custom labels on each box for you with our bar code system!) or our Sierra Flower Finder website to help your clients find the flowers they want, our goal is to give you the tools and services you need to better serve your clients.


Meticulous Quality

At Sierra we spend a lot of time working on the details that really matter. From detailed cold chain management (we track temperatures on every shipment from start to finish) and strict product quality and grading standards to on-time logistics and pre-cooling, we aim to please with flowers that are consistently cold and fresh… flowers that will make your clients say wow!

US floral professionals, get in touch with us

If you are a US Wholesaler who buys multiple box lots of flowers per week, and you are interested in growing your business, then please contact our US Sales Division using the form below.

For more information, click here. 

Get In Touch

© 2020 by 


Sierra Flower Trading Inc. 

Miami, US - Montreal, QC & Toronto, Ont - Canada